Sanur Special Economic Zone showcases local artisan collaboration for National Batik Day

The Sanur Health Special Economic Zone (KEK Kesehatan Sanur) in Denpasar, through The Meru Sanur and Bali Beach Hotel, is hosting a collaborative space for diverse local artisans to celebrate National Batik Day, aiming to strengthen the preservation of Indonesia's archipelagic cultural heritage.

Melody Siagian, Vice President of Marketing and Brand Management at InJourney Hospitality, explained that the initiative goes beyond Indonesian hospitality to showcase the country's diversity in people, traditions, and heritage to both domestic and international guests. The event aligns with the government's mandate for the zone to provide community empowerment programs and present society-oriented activities.

Art installations and craft works displayed in the hotel lobby also reflect the zone's holistic health concept, which addresses physical, mental, and spiritual well-being. Currently, hotel visitors in the zone are dominated by domestic tourists along with international visitors from Australia, the Asia-Pacific region, and Europe, making it an ideal location to introduce local traditions to a global audience.

The collaboration, spearheaded by jewelry brand Tulola, is expected to build a circular economy benefiting artisans from upstream to downstream. Happy Salma, Founder and Creative Conceptor of Tulola, explained that the exhibition, part of the 'Kawan Nusantara Bali' event series, showcases not only the beauty of archipelagic textiles and fashion but also delves deeply into the heritage of 'subeng,' traditional Balinese earrings. Nearly 100 local artisans participated, supported by eight master craftsmen, alongside creative brands including Bali Sama Sama, Flirt Bali, Indigo Kids, Nina MG, Saka Sarongs, keris (traditional dagger) works, and an art installation titled 'Evolusi.'