Bali Hotels Adapt as Last-Minute Booking Trend Surges

According to Kompas.com, Ferry Salanto, Head of Research at Colliers Indonesia, revealed during a Q3 2026 property sector briefing that hotel booking patterns in Bali have shifted significantly.

Where travelers once booked rooms an average of 12 weeks ahead of arrival, the booking window has now shrunk to just 4-6 weeks. Ferry attributed this to global uncertainty prompting travelers to delay bookings in order to avoid the risk of cancellation.

This rise in last-minute bookings has shortened hoteliers' forecast visibility, making it harder to predict occupancy rates and set room pricing strategies far in advance. Ferry cautioned against resorting to steep discounts to quickly fill rooms, stressing that hotels should not rely on a single revenue stream.

In response, Bali's hospitality industry is shifting focus toward non-room revenue. Strategies include strengthening restaurant, cafe, and bar offerings to attract both guests and outside visitors, offering meeting spaces and hosting social events such as weddings, birthdays, product launches, and graduation parties, as well as curated tour packages designed to extend length of stay and encourage repeat visits.

This report concerns industry trends and business strategy; it does not involve any direct changes to entry requirements, visas, or airport operations affecting travelers.