Ayasan Holdings Expands Villa Management Services to Hua Hin and Khao Yai, Plans Bali Entry

Ayasan Holdings, a Yokohama-based company operating home services in Southeast Asia, announced plans to accelerate investment in Asian resort cities. Already active in Phuket, Pattaya, and Chiang Mai, the company will expand into Hua Hin and Khao Yai in Thailand starting October 2026, with future plans to enter Bali, Indonesia.

Khao Yai, located about two to three hours by car from Bangkok, has seen growing demand for second homes among Bangkok's wealthy residents, drawn by its natural surroundings near a national park. Large-scale luxury housing developments, including multi-million-baht villas, have emerged in the area. Ayasan plans to offer villa management services there, including cleaning, garden maintenance, and regular inspections.

Hua Hin, meanwhile, is known both as a beach resort and as a long-term retirement destination for foreign residents from Europe and North America. Ayasan will focus on villa management alongside elderly care and senior services there. A 2025 survey of 512 foreign residents aged 55 and over, from 76 countries, who spend at least six months a year in Hua Hin, found an average residency in Thailand of 12.5 years, with about a third having lived in Hua Hin for over a decade.

Chiang Mai, where Ayasan already operates, is another city with strong long-term and retirement demand from foreigners, with an estimated 161,000 registered foreign residents as of 2025. According to CBRE Thailand, foreign buyers account for 25% of real estate transactions nationwide and up to 35% in resort areas, with housing use diversifying beyond investment to relocation, long-term stays, and retirement.

While this announcement does not involve a regulatory change directly affecting foreign tourists or residents, it signals a broader regional trend of expanding foreign-oriented real estate and lifestyle services—one that could eventually extend to Bali, where similar demand for villas and long-term stays continues to grow.