ASITA Bali Prioritizes Quality Tourism Development Over Visitor Numbers

At the 15th Regional Congress (Musda XV) of ASITA Bali held in Jimbaran, Badung Regency, association chairman I Putu Winastra said the success of the tourism industry should not be measured solely by the number of visitors brought to Bali, but by the quality of Bali passed on to future visitors.

The association said it aims to encourage tourists to visit not only popular destinations but also tourism villages, purchase local products, respect traditions, and support environmental conservation, in order to spread the economic benefits of tourism more broadly across local communities.

Winastra also stated that ASITA Bali member networks and activities contribute to around 63 percent of land-based tourist movement in Bali, though he did not specify the measurement period, total visitor base, or methodology used to calculate this figure.

Going forward, the association plans to strengthen collaboration between travel agencies, destination managers, and local communities through programs such as the Bali and Beyond Travel Fair (BBTF, which draws participants from 44 countries), the Bali Tourism Run, and SAKIRA, while continuing partnerships with major attractions including Monkey Forest Ubud, Jatiluwih, and Besakih Temple.